Search engine optimization (SEO)
How do potential clients find your web page?
Did you know that 81% web users rely on web browsers and directories to find information?
When it comes to your online success, lists like these are essential. Unfortunately, most of companies neglect their importance. They create their web pages not caring for search engine optimization.
Good optimization means putting your web page among the top 30, or better yet, top 10 results when potential client enters key-words in search engine.
SEO is not about tricks. It takes time, researches, skills…
SEO begins by designing and coding your web page:
- meta tags: key-words and page description
- page title: short key-word, rich description
- titles: key-words in timing tags
- pictures: short key-word, rich ALT phrase
- code: correct HTML and CSS
- hierarchy: important information on the first place
- textual links: each page is available via key-word link
- content: clear, useful, pages rich with information
- key-words: part of the main text
- ...