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Why Higher Quality Means Lower Costs

QUALITY, COST

It may sound like a controversy, but indeed, higher quality leads to lower costs. According to Heizer & Render (2011), Cost of Quality (CQS) is the cost of delivering low quality product or service. Lets take a look at the logical background of these assumptions. We all know that quality means cost.

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08Sij

The Value of Branding

BRAND, VALUE

Branding is the activity of creating and inventing a distinguished symbol, design, slogan or a name in order to connect and relate certain product or service with a meaning which implies more than just physical attributes or service characteristics.

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16Lis